Offers for founders and lean teams
Fixed-scope GTM. You own the motion.
Every path is a named container — fixed scope, fixed price, a clear exit. Free map and review first. Then one container at a time for a positioning decision, market contact, or senior judgment while you execute.
Pricing
Pick the container that fits where you are.
Start here
The map is the door. The review is the read. Every path starts free.
GTM Clarity Map
Free
20 min · self-serve
WhenEvery path starts here.
See your whole business on one page and spot exactly where the lines break.
Complete the GTM Clarity Map →Map Review
Free
20 min · after map
WhenAfter you submit the map.
An honest read on your map and a straight answer on which container fits you next.
Complete the map to book →Monthly go-to-market judgment
A monthly read on what you're already running so you gain clarity and keep moving.
GTM Counsel
$500/mo
3-mo min · 2 hr/mo cap
WhenStart here after the map if you're moving and determining where to focus your efforts. Return here after a sprint when you need the next read.
Each month: a 45-minute review and one-page Execution Brief: what worked, three next priorities, one test. You run it. 3-month minimum.
Start with the map →When you need more than a read
A positioning decision, market contact, or scoped follow-on — when that's the job.
GTM Intensive
$2,500
3 days · 1 hr/day together
WhenWhen the wedge still needs deciding.
Your wedge and first test decided in three days, so you walk out with both locked.
Start with the map →GTM Sprint
$7,500
2 weeks · 30 hr cap
WhenWhen you're ready for real market contact.
Two weeks of hands-on market contact: positioning tested, first channel live, honest numbers.
Start with the map →Scoped GTM follow-on
Custom
@ $250/hr · at the gate
WhenAfter a sprint or intensive opens the next move. Graduate when you own the motion.
Your next move scoped from real data: named work, named price, no open-ended retainer.
Opens at the gate.
Phase 2 · after clarity
Groundswell AI Customer Discoverability
from$1,500
Once your message and wedge are live, become the brand AI recommends when buyers ask in your category.
Explore Groundswell →Who it's for
This is for you if…
- You're a founder or lean team selling multiple things and need to focus
- The product works, or it's close, but the message isn't landing
- You want bounded work you can graduate from, not an open-ended retainer
This isn't for you if…
- You want done-for-you marketing forever
- You're not willing to commit to a single focus
Questions
Good questions.
Neither model. No open-ended retainer, no headcount on your payroll. Each tier is a named container with fixed scope and fixed price. GTM Counsel is monthly judgment while you run day-to-day. The Intensive and Sprint include hands-on work inside the cap: wedge decisions, market contact, channels live. Nothing is open-ended done-for-you forever.
The GTM Clarity Map: free, twenty minutes, your whole business on one page. When you want a read on what you found, submit your answers and book a Map Review.
The map is the exercise: you list offers, people, and channels and see where the lines break. The Map Review is twenty minutes where I read your map and reflect it back, then we talk about whether a GTM Container fits.
No. Every path starts with the free map. After that, step into whichever container fits where you are: GTM Counsel for ongoing senior judgment, Intensive to decide a wedge, Sprint for hands-on market contact. Many founders start with GTM Counsel; others sprint first and come back for a read.
Different jobs. GTM Counsel is monthly senior judgment while you execute: a brief plus a 45-minute call each month. It works as a first paid step after the map or as a return after a sprint. The Intensive is three consecutive days of collaborative decision work: wedge, pitch sentence, and first test design before you leave.
The Intensive decides the wedge and designs the first test. The Sprint assumes the wedge is decided. I run market contact inside the two-week cap: positioning tested, first channel live, counts in hand.
Sometimes, if you've already done the clarity work elsewhere. Complete your GTM Clarity Map and we can discuss this on your free Map Review call.
One next step
Selling five things to everyone and nothing's landing?
Start with the GTM Clarity Map: twenty minutes, your whole business on one page. When you want a read, book the Map Review after you submit.
Complete the GTM Clarity Map →