Turn your tech into market adoption.
A senior read on your pitch, customer profile, and messaging before the next big pitch or growth spend. $500, credited in full if an Intensive or a Sprint is booked within 30 days.
Pricing
Pick the engagement that fits where you are.
GTM Diagnostic Teardown
$500
60 min
WhenA senior read on your pitch, customer profile, and messaging before the next big pitch or growth spend.
Start here
A focused hour on your customer profiles, offers and marketing strategies, to identify what's breaking in your pitch and what to fix first.
Details
- A short intake before you book, plus your site or a deck
- 60 minutes breaking down the pitch, the customer, and the message
- One page: the changes to make now, and one thing this hour cannot resolve
- $500 credited in full if an Intensive or a Sprint is booked within 30 days
- Recording of session
Positioning Intensive
$7,500
2 weeks · workshops + async build
WhenThe customer profile and buyer moments are fuzzy. Finalize the primary customer before a big pitch or market test.
Fixed-scope projects
Lock one primary customer, build the narrative foundation, and leave with a clear path into messaging validation.
Details
- Three 60-minute workshops over two weeks — primary customer locked, up to two parked with the reason; between sessions, positioning work is built out async
- Built-out positioning canvas, narrative foundation, and message hierarchy
- Outline deliverable for how the messaging hierarchy reads on a web page, in a sales conversation, and outbound content and outreach
- Foundation Handoff (60 min): walk the full deliverable set, lock action steps so you are ready to keep moving
Messaging Validation Sprint
$15,000
4 weeks · 8 interviews
WhenYour customer profile and market positioning are locked, but your messaging needs to demonstrate buyer conversion before your next big pitch or growth spend.
Fixed-scope projects
Defined and tested messaging for your primary customer persona, offer validation scoring, and refined messaging and positioning to prepare you to scale.
Details
- Prerequisite: Positioning Intensive, or an approved positioning foundation
- One primary customer persona per sprint; a second persona is a second sprint, completed one at a time
- Homepage wireframe copy, one outbound sequence, and customer discovery interview guide from your positioning foundation
- You bring 15 names for your primary customer persona; I schedule and conduct 8 interviews and score market contact
- Validation scorecard and one full messaging rewrite of the Homepage and outbound sequence from what the interviews showed
- Readout on what resonated, what didn't, and where to focus next as you scale
Who it's for
This is for you if…
- The product works, but the market still doesn't get it.
- You're shipping, and your runway is going into work that's not driving traction.
- A big pitch or a growth spend is about to scale a GTM foundation that isn't converting.
Questions
Good questions.
Neither. Each offer is a named engagement with fixed scope and fixed price. The Positioning Intensive and the Messaging Validation Sprint are fixed-scope project work.
The Intensive locks one primary customer and delivers the narrative foundation the Sprint writes from. The Sprint builds and validates messaging for that one persona in eight interviews you source — one persona per sprint.
Sometimes, if positioning is already done elsewhere. Complete the short intake, then book a GTM Diagnostic Teardown to confirm the right next engagement.
One next step
GTM Diagnostic Teardown
A senior read on your pitch, customer profile, and messaging before the next big pitch or growth spend. $500, credited in full if an Intensive or a Sprint is booked within 30 days.
Diagnose Your GTM Architecture →