Lay the foundation for high-leverage growth
Lock and prove out your market positioning, brand narrative, and channel-specific messaging to give your growth efforts leverage you can depend on.
GTM Groundwork Session
$500
60 min
Start here
A focused hour on your offers, customer profiles and marketing strategies to identify where you can create clear, tactical leverage.
Deliverables
- Pre-call Intake Form and Review of Site, Deck and Marketing Channels
- One-Page Session Recap with Loom Walkthrough
- Session Recording + Transcript
- $500 credited in full if an Intensive or a Sprint is booked within 30 days
Positioning Intensive
$7,500
2 weeks · workshops + async build
Lock one primary customer, build the narrative foundation, and leave with a clear path into messaging validation.
Deliverables
- Three 60-minute workshops over two weeks — primary customer locked, up to two parked with the reason; between sessions, positioning work is built out async
- Built-out positioning canvas, narrative foundation, and message hierarchy
- Outline deliverable for how the messaging hierarchy reads on a web page, in a sales conversation, and outbound content and outreach
- Foundation Handoff (60 min): walk the full deliverable set, lock action steps so you are ready to keep moving
Messaging Validation Sprint
$15,000
4 weeks · 8 interviews
Defined and tested messaging for your primary customer persona, offer validation scoring, and refined messaging and positioning to prepare you to scale.
Deliverables
- One primary customer persona per sprint; a second persona is a second sprint, completed one at a time
- Homepage wireframe copy, one outbound sequence, and customer discovery interview guide from your positioning foundation
- You bring 15 names for your primary customer persona; I schedule and conduct 8 interviews and score market contact
- Validation scorecard and one full messaging rewrite of the Homepage and outbound sequence from what the interviews showed
- Readout on what resonated, what didn't, and where to focus next as you scale
Who it's for
This is for you if…
- The product works, but the market still doesn't get it.
- You're shipping, and your runway is going into work that's not driving traction.
- A big pitch or a growth initiative is about to scale a GTM foundation that isn't converting.
Questions
Good questions.
Neither. Each offer is a named engagement with fixed scope and fixed price. The Positioning Intensive and the Messaging Validation Sprint are fixed-scope project work.
The Intensive locks one primary customer and delivers the narrative foundation the Sprint writes from. The Sprint builds and validates messaging for that one persona in eight interviews you source — one persona per sprint.
Sometimes, if positioning is already done elsewhere. Complete the short intake, then book a GTM Groundwork Session to confirm the right next engagement.
One next step
GTM Groundwork Session
Go-to-market architecture for teams preparing for their next growth initiative. Lock and prove out your market positioning, brand narrative, and channel-specific messaging to give your growth efforts leverage you can depend on.
Build Your GTM Foundation →